Muntik ka na ba Mapatay ng Mik-Mik?: 9 Chocolate Brands that are Truly Pinoy

Content Editor
July 07, 2023

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Filipinos, sometimes referred to as Pinoys, love chocolate for many reasons. First off, chocolate appeals to the Filipino palate because of its delicious and decadent flavor. All ages may enjoy this delightful dessert thanks to its rich, creamy, and sweet taste. Additionally, chocolate is frequently connected to happy feelings and is seen as a comfort food that brings happiness and joy. In addition, chocolate is adaptable and may be consumed in a variety of ways, including bars, candies, and beverages, making it available and acceptable for a variety of tastes.


The world loves chocolate more than any other food. Local chocolate bars, chocolate beverages, and chocolate-flavored desserts have traditionally been popular in the Philippines. 


Filipinos take pleasure in supporting and promoting goods produced in their own country, which is why they enjoy local chocolate so much. In order to foster a sense of familiarity and connection, regional chocolate frequently uses tastes and ingredients that are in line with Filipino palate preferences. In this article, we will be discussing the childhood favorite’s powdered chocolate Mik-MIk and its ingredients, why do the kids love it, what are the 9 Best chocolate brands in the Philippines, and the difference between Pinoy chocolate brands compared to foreign chocolate.


That said, here's a quick look at some of the most popular brands in the Philippines that you might be familiar with! 


What Is Mik-Mik?


In the Philippines, Mik-Mik Powder is a well-liked milk sweet in powder form. It resembles sweet, creamy powdered milk that is packaged in little sachets. The powder is often placed directly into the mouth, where it can dissolve and provide a lovely milky flavor. Both kids and adults like Mik-Mik Powder, and for Filipinos who grew up with it, it's frequently a sentimental delight. It comes in a variety of flavors, including chocolate, strawberry, cookies, and cream, offering a selection to accommodate varied palates.


Image from Shopee


Kids adore Mik-Mik Powder because it makes eating joyful and exciting. They enjoy the taste of it because it is sweet and creamy, and they find it amusing to put the powder in their mouths. Additionally, there are a variety of flavors to suit different tastes.


What Are The 9 Best Chocolate Brands In The Philippines?


According to Spot.Ph These days, regardless of how sophisticated and well-traveled our palates have grown when it comes to this beloved cocoa confection, we will occasionally get a craving for a sweet fix of these local brands, the sight, smell, or initial bite of which has the power to instantly transport us into our carefree and innocent days, like that crucial scene from Ratatouille. Here are the Top 9 Best chocolate brands in the Philippines:


Theo & Philo Artisan Chocolates


Image from Theo & Philo


The milk chocolate variety is smooth, medium-brown in color, and devoid of the rectangular ridges seen in the majority of chocolate bars. Theo & Philo bars are soft and not too sweet when eaten.




Image from RPG Distribution Services Inc


Chocnut has a powdered texture and melts in the tongue when eaten, perfectly blending the flavors of chocolate and peanut with just the appropriate amount of nutty notes without being overpowering. Some people prefer to chill the entire package so that it won't readily crumble when they eat it.


Flat Tops & Curly Tops



A well-known Pinoy chocolate is Flat Tops, a little circular confection with "Ricoa" imprinted on the top and wrapped separately in the recognizable silver and orange wrapper. Another favorite, also from Ricoa, is Curly Tops - both of these still exis today and make for a great snack if you're in the mood for a bit of nostalgia.


Chocolate Mallows


Image from Filipino Food


The chocolate mallows are individually wrapped in foil and have a bar of luscious milk chocolate covered with faint but discernible undertones of orange taste. This popular chocolate treat has a white marshmallow inside that isn't excessively sweet, and the biscuit provides texture.


Goya Dark Chocolate, Milk Chocolate, and Gold Coins


Image from My Tummy is Full


The black chocolate produced by Goya comes in two forms: a bar of chocolate and bite-sized chocolates packaged as Goya Black & White (milk chocolates are blended in). Goya's dark chocolate is dark brown in color, velvety, and readily melts in one's fingers. 

On the other hand, the traditional milk chocolate from Goya is a smooth, creamy bar of delicious milk chocolate. The modern Goya chocolate bars, which are widely available in grocery and convenience stores, have a fuller flavor than the chocolate bars that were once popular but only had a slight chocolate flavor.

Goya Gold chocolate coins are smooth milk chocolate with coin shapes and a caboose image embossed on one side. They melt on your tongue and have a somewhat salty flavor.


Cloud 9 Classic


Image from BusinessMirror


The Cloud 9 Classic bar, a little piece of caramel, chewy nougat, and peanuts covered in thin chocolate, retains the enchantment of chocolate; the peanuts balance the too-sweet chocolate, and the nougat gives the typical chocolate bar texture. One bar of chocolate will do the trick for anyone in need of a fast and affordable pick-me-up.


The Difference Between Pinoy Chocolate Brands Compared To Foreign Chocolate


When compared to international chocolates, Pinoy chocolate companies frequently exhibit unique qualities. Local preferences are catered for by Filipino-friendly brands like Chocnut and Goya, which have flavors and textures that appeal to Filipinos. Foreign chocolates frequently exhibit various cocoa percentages, tastes, and production methods, and may have a sweeter or nuttier character.